Client is a platform
WeChat client hosts a mini-program runtime. Third-party developers write JS + JSON to run inside WeChat. 3M+ mini-programs.
Client is a platform
WeChat client hosts a mini-program runtime. Third-party developers write JS + JSON to run inside WeChat. 3M+ mini-programs.
QR codes as identity
QR everywhere: pay a merchant, add a friend, launch mini-program. Server-side QR resolves to intent. Reduces friction dramatically.
WeChat Pay integration
Payment SDK available to mini-programs. User taps 'pay' in a mini-program, WeChat Pay flow, back to mini-program. Seamless commerce.
Official Accounts for businesses
Businesses have Official Accounts (like Twitter accounts but with more features). Push notifications, custom menus, mini-program integration.
Massive backend
Chat + payments + feed + billions of mini-program invocations. Tencent's data centers optimized for this. Distinctive from Western social platforms.