Why it matters

North Star shapes focus. Understanding shapes strategy.

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The architecture

Choose metric aligned with value.

Track relentlessly.

Cross-team accountability.

North Star metric processChoose metriccaptures valueTrackrelentlesslyAlign teamscross-functional focusOne metric aligns; too many dilute; iterate as product matures
North Star metric.
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How it works end to end

Single metric for alignment.

Update as product matures.

Sean Ellis + Amplitude popularized.